Specials
Teens are the next generation of leaders, consumers and workers and their preferences and tastes will greatly influence Kenya’s social fabric. The people they look up to therefore provide a hint in understanding this key demographic.
A study conducted by Synovate in July 2011 among 500 secondary school students in Nairobi, Nyeri and Nakuru, found that teens admire a range of personalities in Kenya and abroad including politicians, family members particularly parents, activists, top ranked civil servants, celebrities, successful business people and sportspeople.
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